How To Create A Social Media Plan

How To Create A Social Media Plan

Texting your ex is a bad idea.

Eating an entire bag of Lindt white chocolate truffles in one sitting also makes the list of bad ideas. Posting a selfie at midnight on Instagram, bloated and irritable, is also an awful decision. If you're like me, doing all three in one night is the worst decision of all.

While I can't reasonably tell you to not text your ex (that's what your mom is for), and eating chocolate is usually always a good idea, I can tell you that posting a selfie at midnight is a poor decision.

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How to Make a Photoshop Brush

How to Make a Photoshop Brush

What is a photoshop brush?

In this tutorial, the term “brush” is a little misleading. Rather than using brushes for digital painting, we will use a Photoshop brush as less of a brush and more of a stamp. Photoshop brushes are similar to bitmap .tiffs, but they work better for pixel-based projects, and they are semi-transparent. Photoshop brushes are especially useful for adding textures and making graphics or digital collages.

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Applying Text to a Surface in Photoshop

To apply text to surfaces in Photoshop, you are going to need Adobe Photoshop CS2 or later, some knowledge of Photoshop’s layout, and a couple of images (which are linked below).

Links to the images:

Red Fabric

Mud Texture

Orange Fabric

Once the images are downloaded, we begin by opening Photoshop and selecting one of the images. Go to File>Open>Downloads. Select any image you like, but for this tutorial, I will be using the red fabric.

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140 Characters or Less: Writing for Social Media

140 Characters or Less: Writing for Social Media

Nowadays, everyone tweets. But not everyone tweets well.

Knowing how to utilize the conventions and limited word count of Twitter (and Facebook) is crucial for staying relevant on social media. In a world that demands immediacy, the messages we put online must intrigue, inform and inspire our readers in no more time than it takes to scan a timeline or newsfeed. The 140-character word count leaves no room for verbosity but allows for our messages to be very meaningful if worded properly.

Before any tweet is typed, however, a goal must be set--a goal for growth of follower engagement, information delivery, or even real time updates on your order at Starbucks. Regardless of what that goal is, every account and its managers need to know why they tweet.

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Blog It: The Essentials of Blogging

Blog It: The Essentials of Blogging

Blogging provides an outlet for all types of content and its consumption. Blogs can host writing, images, and video--all with the goal of telling a story. There is no predefined structure as to what a blog has to be.

The first step to writing a blog:

Choose your platform. Think of what purpose you want your blog to serve and the level of professionalism you want to maintain throughout your posting. There are many blogging platforms online--some free and some not--that will make writing online a breeze.

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