Word of mouth is so 2013. Word of Media is 2014 to infinity and beyond. You want your event to be the most popular girl in school. You want everyone to know its name and when / where it is. The easiest way to achieve that is to make people want to attend through use of graphics, promoting, and sustained social media interactions.
Tweeting about an event before, during, and after it happens is a great way to provide your followers with information about why they should come to your event. One of Twitter’s strengths as a social media platform is direct involvement. By tweeting out pictures of your event and the people who attend, your followers gain insider access to your brand and will want to get more involved.
Creating a Facebook Page allows your fans, users, and clients to interact with not only one of your events, but also see everything that you've done in the past (that you've posted on Facebook). It's easy to create an Event on Facebook and invite everyone who has liked your Facebook Page, increasing the likelihood that people will show up. Facebook also offers integrated analytics, so you can see who's liking what and tailor your posts towards the most effective time / content to publish.
Promotional videos give your event credibility, and can show your target audience what to expect when they come to your event. For the TEDxBirmingham event in March 2014, UAB Digital Media created a video showcasing all the exciting projects and people around the city. Combining spoken word and a soundtrack with compelling images makes the event appealing to a wide audience.
Of course, it takes more than just a pretty logo and hype to have a successful event. Flyering and advertising in person brings a level of personality to your brand that online advertising can't. A good event will leave people curious about your brand. A great event gets people excited about what you and your brand are doing, and inspires them to connect with your social media so that they can find out about future events and projects.
Make sure your essential information, such as the name / place / date / description of the event is easily available.
Push out reminders on social media. Tweet about the event in the week leading up to the event, post a teaser picture on Facebook, or assemble a YouTube video (videos are very time/effort consuming, so use those primarily for large events).
Get your followers involved. Ask what they want to see at the event and incorporate those aspects.
- Have fun with it. If you're involved and loving it, your attendees will be enjoying it. Make sure everyone's having a good time and will leave with a good impression of you and your brand.